SmartWinnr: AI role-play
100%per SmartWinnr
Used AI role-plays and a structured 5-step talk track to move 240 MedTech reps from feature-dumping to patient-focused HCP conversations; trainers built objection scenarios in about 30 minutes.
Industry: Medical devices
Tools named: SmartWinnr AI Roleplay
Reported results (as quoted): "240 reps trained with 100% completion rate, saving 400 hours of trainer time"; "70% improvement in competitive objection handling effectiveness across the team"
Note: Full case study gated behind a form; summary page only. How 'effectiveness' was measured isn't stated.
Source
Company: Johnson & Johnson MedTech · Vendor case study · https://smartwinnr.com/case-studies/how-did-johnson-and-johnson-improve-competitive-objection-handling-with-ai
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