Salesforce: account research
$50 millionper Microsoft
Rolled out Microsoft Copilot for Sales to several thousand sellers and service staff for customer research before outreach, meeting summaries, follow-up drafts and syncing Outlook email into Salesforce; used champions and a prompt library to drive adoption.
Industry: Telecom / enterprise networking (B2B)
Tools named: Microsoft Copilot for Sales, Microsoft 365 Copilot, Graph connectors, Salesforce
Reported results (as quoted): CRO: "It typically takes a seller four hours to do research for customer outreach, and with generative AI, they can now do that in 15 minutes. Four hours back each week is worth $50 million in revenue over a 12-month period."
Note: The $50M is the company's estimate of recovered time's value, not realized revenue. Widely quoted; treat with care.
Source
Company: Lumen Technologies · Vendor case study · https://www.microsoft.com/en/customers/story/1771760434465986810-lumen-microsoft-copilot-telecommunications-en-united-states · Published May 21, 2024
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