Gong: call intelligence
34%per Gong
Used call recordings and analytics to build a coaching culture, found reps were under multi-threading, set a policy around four buyer contacts, and ran pipeline reviews on deal boards with alerts for stalled or single-threaded deals.
Industry: Market research (B2B)
Tools named: Gong
Reported results (as quoted): "Since adopting Gong, Mintel has increased its win rates by 34%."
Note: Useful because the lever was a specific behavior finding (multi-threading), not the tool itself.
Source
Company: Mintel · Vendor case study · https://www.gong.io/customers/case-studies/research-recommendations-and-reality-how-gong-helped-mintel-increase-win-rates-by-34
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