Gong: call intelligence
Mined customer conversations for signals (e.g., a customer mentioning a need its current product doesn't cover) and routed them as product leads to the right sales team while moving to an account-based model.
Industry: Construction/ag/geospatial technology (B2B)
Tools named: Gong Revenue AI OS, Gong Engage
Reported results (as quoted): SVP: "Our average deal size has tripled over the last few years, largely because we know more about all the pain points"; vendor: "generating millions in pipeline from cross-sell opportunities" with "two-thirds of bookings coming from existing clients."
Note: Deal-size growth also coincided with a reorg into segments; attribution is the customer's view.
Source
Company: Trimble · Vendor case study · https://www.gong.io/customers/case-studies/how-trimble-boosted-pipeline-and-tripled-deal-sizes-with-gong-s-revenue-ai-operating-system
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