Palantir Foundry / AIP: Connect customer intelligence to marketing on enterprise data
Zeta Global and Palantir announced a partnership under which Zeta's Data Cloud will be rearchitected on Palantir Foundry, so Zeta can bring its Athena marketing intelligence to Foundry's eligible enterprise customers on their governed data. Zeta CEO David Steinberg said the partnership 'can drive more than $100 million in annual revenue to Zeta in the coming years'. That is Zeta's own forward-looking forecast, not a customer result. No customer outcome figures published.
How to do it
- Keep customer and operational data governed in Foundry
- Use Zeta's Athena layer to turn that data into targeting decisions
- Activate campaigns that acquire, grow and retain customers
Source
Planned partnership · https://investors.zetaglobal.com/news/news-details/2026/Palantir-and-Zeta-Global-Announce-Strategic-Partnership-to-Build-a-Unified-Data-and-AI-Infrastructure-for-the-Future-of-Marketing-with-Athena-by-Zeta-at-the-Center/default.aspx · Published Jun 23, 2026
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