Tool
Clay
Clay: GTM platform for sourcing, enrichment and prospect-facing action using many data providers and AI. Vendor page
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3 use cases
Clay: Enrich and score every inbound lead
Clay customers describe qualifying and scoring all inbound leads in Clay so reps work the best ones first.
How: Send inbound leads to a Clay table → Add enrichment and scoring columns → Route high scores to reps
Source · Checked Oct 24, 2026
Clay: Build enrichment workflows for outbound lists
Clay pulls data from many sources and runs agentic workflows to build better outbound lists.
How: Import target accounts → Add enrichment sources → Push to your sequencer
Source · Checked Oct 24, 2026
Clay: Turn CRM and product data into automated GTM plays
A customer quoted on Clay's homepage describes Clay as the orchestration layer that turns CRM and product data into automated action.
How: Connect CRM and product data → Define trigger conditions → Launch the play
Source · Checked Oct 24, 2026